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About Us

Vibes is the only local brand integrated communications agency with offices in Singapore and Malaysia. Since our inception in May 1993, we have grown from offering Media, Creative and Account Services, to one that encompasses Public Relations, Event Management and Digital/Interactive solutions today. Our client-partners love us for the fact that we offer a mix of services under one roof, not to mention winning strategies!

At Vibes, our clients are our valuable partners. That is how we build lasting, mustually beneficial relationships that span some 8 years on average - a phenomenon unheard of in the communications industry.

Part of the success of our approach stems from the use of two innovative proprietary tools to develop 360-degree integrated marketing communications campaigns.

The Brand Champion Stewardship chart ensures that the campaign is on track and meets or surpasses its set objectives. Together with the 360-degree Dim-Sum Menu, each campaign's finite budget is optimally managed to deliver results with maximum efficiency and effectiveness.

Accolades



MARKETING Magazine
Local Hero
Media Agency of the Year Award 2013

MARKETING Magazine
Local Hero
Media Agency of the Year Award 2012

MARKETING Magazine
Local Hero
Direct Marketing Agency of the Year Award 2013

MEDIACORP Agency Reward & Recognition Award
Gold Category
Growth in Advertising Revenue FY2010/2011

SOAA Singapore Outdoor Advertising Awards 2009
Special Award | Gem Award
For Unpublished Work by an Agency "Chope", Zuji/Online Travel Agent

... and many more from the NEW YORK FESTIVALS and THE SUMMIT CREATIVE AWARDS...

Marketing Vibes

Through the years, we have created buzz using a series of self-promotional material. From the Spice Box, to the Flexible Pencil, to the runaway favourite Emocator that spawned a sequel, we're proud to have developed some truly memorable and fun marketing kits.

Feature Stories



Brief

GEOX wanted a fresh spin on a media preview event to showcase its 2014 Spring/Summer Collection and GEOX Designed by Patrick Cox capsule collection, by focusing on the brand’s fashion direction more than its usual breathable technology.


Solution

Vibes conceptualised and executed a media preview event that displayed the collection at an art gallery, The Art Trove. To simulate an art exhibition, the various collections were themed based on the design and occasion to bring out the lifestyle and fashion side of GEOX. VIbes also pitched and facilitated media interviews for GEOX Vice President and Patrick Cox to highlight the fashion aspect behind the collection and the brand.


Result

The GEOX 2014 Spring/Summer 2014 collection and GEOX Designed by Patrick Cox was widely covered in dailies, fashion & lifestyle publications, online media as well as on popular variety TV Show, Lady First. Post-event coverage amounted to over $350,000 in PR value.

Feature Stories



Brief

CP Foods wanted to create a marketing event/campaign that would highlight its signature shrimp wanton product. In addition, the campaign platform had to offer expansion opportunities to be localised in the other regional markets.


Solution

Vibes conceptualised and executed the CP Biggest Eater Competition in Singapore in 2010. Engaging various professional ‘eaters’ from USA, they were challenged to consume the most number of wantons in 8 minutes. The event was so successful that CP Foods replicated this in Australia, Hong Kong and Thailand in 2011. The Grand Finale was thereafter held in Singapore.


Result

There were more than 1,500 participants from the markets. Over $10 million worth of media coverage was garnered through the campaign. In addition, CP Foods’ brand awareness and positioning was further raised in each of the local markets. Till today, shrimp wanton is the first recall when CP Foods is mentioned and vice versa.

Feature Stories



Brief

For World AIDS Day 2014, Durex wanted to reach out to target audience (18 to 35); to raise awareness of AIDS/HIV, and inspire conversations. On top of that, this campaign aimed to increase brand visibility in both markets: SG & MY. Apart from that, the campaign needed to involve trade partners and government organization (AFA).


Solution

Vibes proposed to engage various music artists to create a song that speaks to the target audience and capture their attention with catchy tunes. In addition, partner with local designer to create an apparel to attract the target audience – ones that value individuality. Using Fashion and Music to ensure conversation continuity and campaign longevity.


Result

The music video received more than 150,000 views on YouTube, with more than 600 hashtags on Instagram alone.


2015 – Marketing PR Award | Gold, Best use of content | Silver, Best CSR communication Bronze, Best of broadcast/video

Feature Stories



Brief

Schiff MegaRed wanted to launch its latest Omega-3 krill oil supplement in Singapore. However, they had no existing relationship with key opinion leaders and the media.


Solution

Vibes developed an in-depth stakeholder engagement strategy for Schiff MegaRed. This includes working with the Singapore Heart Foundation, key hospitals, cardiologists and nutritionists. To garner news coverage, Vibes worked on a survey to discover the risk of cardiac arrests among Singaporeans and the different ethnic groups, tying it in with the key message where people need at least 2 servings of fatty fish or Omega-3 supplements to reduce the risk. Vibes secured the engagement with Gleneagles and a resident cardiologist, as well as a nutritionist from Singapore Heart Foundation to comment on the findings. From the consumer end, Vibes also proposed for Schiff to work with Mind Your Body for a seminar on heart health care together with Singapore Heart Foundation. As part of World Heart Day celebrations, Vibes also worked with Singapore Heart Foundation and NTU to break a Guinness World Record for the largest number of people forming heart shaped hand gestures. Through this, we communicated the need for early good heart health care.


Result

We secured mainstream news coverage for the trade/media launch and the survey findings. More importantly we built relationships for the client with various key opinion leaders to establish their market presence. Lastly, we managed to break the Guinness World Record and create even more market buzz for the brand.

Feature Stories



Brief

Strepsils wanted to create an event tied to World Voice Day, to raise awareness for throat health and create an association between a ‘Healthy Voice’ and Strepsils.


Solution

Vibes created “The Right Note”, a singing competition in both Singapore and Malaysia. The competition offered attractive prizes, such as cash prizes, band residency at popular local music venues, single composition and recording with famous producers and more. Vibes also created partnerships with established music schools such as Lee Wei Song School of Music, Timbre Music Academy. Vibes also recruited singer Olivia Ong as the brand and campaign ambassador, and created publicity around her involvement in the campaign. To drive public awareness and participation, on-ground roving activations were conducted with local singing duo, Jack and Rai. In its second year, the finalists of The Right Note were also given busking challenges at Partner Stores to drive traffic to the stores as well.


Result

We secured mainstream news coverage for the competition launch and finals, including interviews with The Straits Times, 8 Days, Shin Min Daily, and more notable publications. In addition, there was a great social media buzz with contestants calling out to their friends and fans to vote and support them. Over 600 entries were garnered in the first year, and over 300 in the second year. Most importantly, Vibes created market buzz for Strepsils.

Feature Stories



Brief

Capital Distributors (S) Pte Ltd wanted to commemorate SG50 and create brand recall amongst families in Singapore.


Solution

Vibes conceptualised and created the “Treasured Moments” campaign, where local families were encouraged to submit photos of their treasured moments with families and loved ones. 50 submissions will win KDK Box Fans, and other prizes. They were also invited to an exclusive screening of “1965”. Other than the 50 families, the exclusive screening event was also extended to trade partners and media, to foster and build stronger relationships. In addition, KDK produced a short film titled “KDK Fan Talk – Treasured Moments” by MM2 Entertainment, the same production house behind the “1965” movie. To encourage public participation and awareness, Vibes engaged mrbrown and SGAG to roll out viral posts directing traffic to the Treasured Moments microsite and submission page.


Result

Over 70 submissions were received for the “Treasured Moments” Photo Journey contest, and notable entries included submissions from a national swimmer from the SEA Games, multi-racial families, and more. The event attracted online media and trade partners, and aided in building relationships for the client.

Brand Snapshots

Retail

Brand Snapshots

Health & Beauty

Brand Snapshots

Shopping / Food & Beverage

Brand Snapshots

Electronics & Home Products

Brand Snapshots

Hotels / Clubs

Brand Snapshots

Automotive / Luxury

Client Gallery

If indeed we are the sum of our experiences, we're pretty sure you get the picture just by looking at our gallery of clients.


Contact Us

Want to know more?

Please direct your questions to:

Singapore
137 Telok Ayer Street
#08-08, Singapore 068602
Tel: (65) 6737 8883
Fax: (65) 6737 9010
Malaysia
D-36-03, 3 Two Square
No. 2 Jalan 19/1
46300 Petaling Jaya
Selangor
Tel: (603) 7969 1111
Fax: (603) 7969 1188

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